case studies

BD Rowa™ Vmotion Cloud
Reinventing the next generation of the digital consultation- and sales plattform

Vmotion pioneered digital consultation in the pharmacy: For the thorough redesign and realignment, we partnered with the product team to design & deliver a successful digital product.

We identified the „job to be done“ and validated the roadmap. Connected to international customer service teams, we identified new opportunities for BD Rowa™.

Based on existing an styleguide, we developed a Design System Library. We maintained and extended the Design System with frontend the team, ensuring consistency and a seamless user experience across all platforms.

An important insight during the development process

»There is no such thing as ‘the pharmacist’. The customer and client base is getting more and more diverse.«

The new Vmotion Cloud provides the customer with an array of tools to plan, design and deliver sales campaigns in the pharmacy and directly supports sales with consultation tools.

Pharmacist

  • plan and manage custom content
  • design custom promotion within the application
  • plan and distribute campaigns across the pharmacies and chains

Consulting experience

  • adapt to changes in customer behaviour
  • offer individual consultation 
  • use data and information from 3rd party providers

Service

  • manage pharmaceutical data
  • full CRM and erp integration
  • generating, managing and distributing content worldwide

Vmotion Cloud Scheduler 
Intuitive scheduling for campaigns and branches   

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