SX4 S-CROSS Launch online

Concept, Design & Management

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We successfully evolved the launch campaign of the new SX4 S-CROSS from Suzuki Automobile Germany into an digital experience.

We ran a very empathetic photo contest, focussed on how people transform their cars into mobile statements of self expression. Based on their ideas and input, we designed and produced very unique parts for the winner’s car interior and kept them updated via video-streams out of our 3D-printing lab.

Together with our friends at 100° Kommunikation & Dennis Praschak